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Amazon: From Bookstore to Everything Store

25 Years of E-commerce Evolution

Amazon started as an online bookstore in Jeff Bezos's garage and grew to become the world's largest e-commerce platform. Watch how the website transformed from selling books to selling everything, complete with AWS, Prime, and beyond.

October 1996

First Snapshot

500M+

URLs Archived

12

Major Redesigns

Timeline of Key Changes
1995

Amazon.com launches

Online bookstore opens for business

1998

Expands beyond books

Music and DVDs added to catalog

2005

Amazon Prime launches

Two-day shipping subscription introduced

2006

AWS goes public

Cloud computing services debut

2007

Kindle announced

Digital reading ecosystem begins

2014

Echo/Alexa introduced

Voice commerce and smart home push

2017

Whole Foods acquisition

Physical retail presence expands

2020

Pandemic boom

Massive growth in online shopping

Historical Screenshots

View how amazon.com looked at different points in time via the Wayback Machine

1995

View on Wayback Machine

2000

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2005

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2020

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Run a Live Analysis of amazon.com

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Data sourced from the Internet Archive Wayback Machine