Where Design Meets Technology
Apple's website has always reflected its product philosophy: beautiful, minimal, and focused. From the rainbow Apple logo to today's sleek product showcases, explore how Apple's web presence mirrored its transformation into the world's most valuable company.
December 1996
First Snapshot
50M+
URLs Archived
10
Major Redesigns
Website simplification begins
Colorful product-centric design
Music becomes central to Apple's identity
Revolutionary product launch page
Tablet era begins with visual-first design
Memorial tribute on homepage
Wearables enter the product line
Spatial computing marketing debut
View how apple.com looked at different points in time via the Wayback Machine
Get detailed insights including folder structure evolution, status codes, and content changes.
Analyse apple.com